Parcel

Alignment between purpose and people doesn't happen by accident. It requires deliberate choices about how strategy is built, how values are expressed as behaviour, and how the organization communicates its direction to everyone inside it.

This Idea Delivered by Parcel article walks through five frameworks for getting there.

https://f.mtr.cool/mhzwnsokne

When steel became a viable and attractive option for residential homes, Vicwest 's challenge shifted. Dealers now had to sell to a differen taudience with a very different decision-making process.

We helped build the brand system around that transition, including campaign design, website, social media, promotional materials, and training tools across Vicwest’s steel range.

Since the launch of the True Nature line, that work has helped support growth from about $800K/year to $6M/year in 3 years.