The Umbrella Project

15 Critical Success Tips for Small Businesses

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We all know that good customer service is crucial, but once you get down to trying to define what goes into it, not everyone is on the same page. To some, good customer service is as simple as solving problems and offering solutions in an expedient manner. To others it means overall pleasantness and politeness from those who represent the front lines of the company.

Others define it as when a company is willing to give their customers anything and everything that they want -- you know, the customer is always right approach - no matter how unreasonable some of those demands may be.

There isn't a right or a wrong, because the factors of what makes customer service “good” also depend heavily upon what specific things a particular customer may hold valuable or their expectations from what industry competitors do.

Keep your face to the sunshine and you cannot see a shadow

We can’t escape pain; we can’t escape the essential nature of our lives. But we do have a choice. We can give in and relent, or we can fight, persevere, and create a life worth living, a noble life. Pain is a fact; our evaluation of it is a choice.