FUSE Create

As you probably have seen, we were tasked to help Britebound (re)launch their new identity this year.

Here’s the behind-the-scenes look on the strategy that made the head turning work from Group Strategy Director Jacquie Kostuk, with some new photos from our South Station subway station takeover in Boston.

The Strategy Behind: Britebound's 'The Right Fit' We’ve been tasked to help Britebound (re)launch their new identity this year. Here's the strategy that made the head turning work.

We kicked off the year strong with Gr***de this past weekend, activating at APIK Festival in Mississauga, a ski & snowboard event! ⛷️ 🏂

This activation felt unmistakably Gr***de: a custom shipping container featuring a bold, light-up logo that was super on brand and impossible to miss in the crowd. Who here got some samples? 👋🍫

Up next, the team is gearing up for our Altea Toronto & Ottawa activations as part of our gym partnership series. We’ll be distributing samples, sponsoring classes and swagging out our gym instructors. See you then! 🧡🧡🧡