Jordan Bushell

The global stage is open.

Hennessy MyWay 2026 is officially live.

This is not just a challenge about building a cocktail.
It’s a challenge about perspective.

Every year, I see bartenders from around the world step forward to share their interpretation of ritual, sustainability, culture, and craft in their own way. That’s what MyWay is about.

To take part:

• Create a cocktail that reflects your personal interpretation of “My Way”
• Build a concept rooted in sustainability, ritual, and personal influence
• Submit your entry digitally before April 30 (midnight in your local time zone)

No travel is required to enter.
No previous titles are required.

Just your voice, your creativity, and your point of view.

National champions will earn their place at the Global Final in Paris and Cognac this October alongside some of the most respected names in our industry.

If you’ve been waiting for the right moment to step forward, this is it.

I look forward to seeing what you create. See bio for entry page

Cheers Jordan Bushell

How lucky am I that I have these two valentines?

MyWay finals starting, getting bartenders from around the world together in Paris to head to cognac tomorrow. Going to try and show all the BTS stuff this week tha makes it all happen.

Our annual challenge has evolved…

Get ready for My Way 2025–bigger and bolder than any year before.

March 1st marks the beginning of something unforgettable.