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The statement that the purpose of makeup is to attain proportion is accurate, as makeup is frequently used to create visual balance, harmony, and symmetry in facial features, often adhering to aesthetic ideals like the Golden Ratio. While proportion is a significant goal, the purpose of makeup is multi-faceted, encompassing self-expression, confidence-boosting, and artistic enhancement.

How Makeup Attains Proportion and Balance
Makeup acts as a tool to shift the visual perception of facial features by creating illusions of structure:

Contouring and Highlighting: Darker shades are used to shade and "push back" areas, while lighter shades bring features forward, creating the illusion of higher cheekbones, a slimmer nose, or a more defined jawline.

Creating Symmetry: Makeup can balance the left and right sides of the face, such as adjusting eyebrow shapes or lip lines, to align with natural harmony.

Balancing Thirds and Fifths: The face is often divided into thirds (hairline-to-brows, brows-to-nose, nose-to-chin) and fifths (left-to-right). Makeup techniques can adjust these, such as using eyeliner to make eyes look further apart or blush to widen the face.

Corrective Techniques: Makeup is often used to mask imperfections and create a more uniform skin tone, which is associated with health and youth.