Cherry Beach Sound

Big energy at Cherry Beach Sound this month — we had the honor of hosting Shedeur Deion Sanders for several days of recording sessions right here in Toronto.

Known as one of football’s brightest young talents, Shedeur is making waves as a rising star in the NFL while also carving out his own path in music. The son of Hall of Famer Deion “Prime Time” Sanders, he brought the same focus, drive, and passion he shows on the field straight into the studio.

Over multiple sessions at Cherry Beach Sound, Shedeur worked on an upcoming music release that showcases his creativity and determination to excel beyond the game.

Our Toronto studio has long been a creative hub for artists, producers, and performers from around the globe. Having Shedeur in the booth is a perfect example of how sports, culture, and music collide — and we can’t wait for the world to hear what’s coming.

Stay tuned — because if his performance in the studio is anything like his game-day highlights, this release is going to be unforgettable.

We were happy to welcome rapper, singer, songwriter, and record producer, J Cole to the facility to record material for an up-and-coming project.

Cole has won a Grammy Award for Best Rap Song, a Billboard Music Award for Top Rap Album, three Soul Train Music Awards, and 8 BET Hip Hop Awards. All five of his albums have been certified platinum by the Recording Industry Association of America (RIAA), as well as Revenge of the Dreamers III.

He is regarded as one of the most influential rappers of his generation.

We hope everyone had a loving Valentine’s Day full of good music, good books and good poetry! In light of love, what is your favourite love story/poem/movie?
Here’s a classic by Margaret Atwood that we love in honour of her recent visit to our studio!

Shoutout to the rapper known to be the hardest working one in Canada for hustling his way over to to record some material for an up and coming release.
! Hard work pays off -Keep hustling!

We were honored to welcome back Canadian poet, novelist, literary critic, essayist, inventor, teacher, and environmental activist, Margaret Atwood to the facility to record audio for an up and coming release.

Since 1961, she has published 18 books of poetry, 18 novels, 11 books of non-fiction, nine collections of short fiction, eight children's books, and two graphic novels, as well as a number
of small press editions of both poetry and fiction.

She has also won numerous awards and honors for her writing, including the Booker Prize (twice), Arthur C. Clarke Award, Governor Generals Award, Franz Kafka Prize, and
the National Book Critics and PEN Center USA Lifetime Achievement Awards.