BrandFIT Inc.

New Balance's Partnership With Kawhi Leonard Pays Off

New Balance's partnership with 'Fun Guy' Kawhi Leonard pays off From the onset, it seemed like a bit of an odd match: a sporting brand with little presence in the hyper-competitive basketball market, paired with a quiet player who seems to loathe the spotlight and rarely shows any emotion. With Kawhi Leonard as the face of its basketball division, New Balance

7 Ways To Create A Winning Social Media Marketing Strategy

7 Steps To Create A Winning Social Media Marketing Strategy Working out an effective social media marketing strategy is a lot like a game of chess. We have all encountered chess at least once in our life as a spectator or a player & comprehend subtle differences that separate an amateur from a pro. Similarly, in the marketing world, there are novices who

4 Reasons Good Employees Lose Their Motivation

4 Reasons Good Employees Lose Their Motivation Motivation — the willingness to get the job done by starting rather than procrastinating, persisting in the face of distractions, and investing enough mental effort to succeed — accounts for 40% of the success of team projects. Yet managers are often at a loss as to how to effectively motivate u...

Why Referrals Are The Most Valuable Form Of Marketing

Why Referrals Are The Most Valuable Form Of Marketing Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring i...

The Future Of Digital Marketing In B2B Lies In These Three Ideas

The Future Of Digital Marketing In B2B Lies In These Three Ideas There’s an interesting trend I’ve watched emerge in the B2B marketing world: It’s the budding relationship with digital marketing. Every year, I ask colleagues in the technical B2B markets we serve (which are health care, life science and biotechnology) about their biggest marketing priorities...