Devin Renaud
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Happy Monday! Are you an established entrepreneur in the sustainability industry who is confused about your marketing?
Here are some tips to help you attract more clients through your marketing ⬇️
Here is a metaphor I use to help me understand what a brand really is.
These are some of the most common problems that arise when a business is struggling with their brand identity.
09/21/2021
Can you see your logo lasting 10+ years? 🤔
Thats the best way to build a sustainable foundation of brand recognition for your business over time 👍🏼
09/17/2021
This is the graph I designed after finishing David C. Baker’s book “The Business of Expertise.”
One of my favourite benefits of a well positioned business is how much time and energy you will save for yourself and your clients/customers.
This graph compares the different levels of knowledge about a certain problem (shown as services) any business might try to solve.
Each square represents 1 month worth of time and energy put toward learning about and solving that problem.
The squares add up to 5 years worth of time and energy for both types of businesses (generalized and specialized).
After 5 years of work, would you rather deliver average value to your clients for 5 different problems, or deliver exponential value to clients for that 1 problem?
Top of the Mornin' #2
The efficiencies of a well positioned business.
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Toronto, ON
N0R1V0
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| Monday | 8am - 4pm |
| Tuesday | 8am - 4pm |
| Wednesday | 8am - 4pm |
| Thursday | 8am - 4pm |
| Friday | 8am - 4pm |
