esbe Consulting

🎨A brand refresh typically creates new inroads with new and existing audiences. It drives engagement and delivers incremental benefits for customers/clients, employees and the organization.
 
🏪Walmart has just unveiled its new logo.🌟 It’s the first brand refresh for the retail giant since 2008, and their new logo looks a lot like their old one. We can’t help but wonder what conversations led to this outcome. 🤔

Can you tell which logo is the new one?
 

📰 Recently, a federal court case resumed to determine if 45,000 Black public servants can proceed with a class action lawsuit over anti-Black racism in the public service dating as far back as 1970.

The plaintiffs allege the denial of job and promotion opportunities due to their race. They are seeking $2.5 billion in damages for lost salaries and pensions.

✍🏽 Our founder, Sarah Beech, penned a piece for The Toronto Star that explores anti-Black racism in Canada, how and why it persists, and what must change to create equitable and inclusive communities. Read the article online or grab a copy of today's paper https://bit.ly/3Z0z5rx

Why won’t Justin Trudeau’s government give Black employees their day in court? Plaintiffs allege a widespread culture of discrimination dating back to 1970.