Couch & Associates

"This looks like a logical consolidation move in a space which is both highly specialized, and of great interest to marketers and marketing ops specialists."

Stack visualization tools CabinetM, Stacktus combine The martech management and discovery platforms are integrating.

“For businesses still looking to button up on compliance, the essential — and only — first step is to figure out the personal data you possess and where it lives.”

CCPA enforcement begins now and most companies aren’t ready Unprepared for CCPA? Here is what you need to know and do -- now.

“The rise of IoT, smartphones, Bluetooth, and other wireless technologies gives businesses completely new perspectives into their operations and risks and our new capabilities lead this trend.”

GoodData Launches Support for Location Intelligence GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making.

"I see CDPs as becoming central to B2B enterprises, and we look forward to a long a successful relationship with Infobase and Vault.com." https://stockhouse.com/news/press-releases/2020/06/24/infobase-and-vault-select-the-bluevenn-customer-data-platform-for-omnichannel

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

"When asked to rank the biggest barriers to investing in data quality, the three challenges that topped the list were: cost (37%); better ROI with other initiatives (27%); and a lack of understanding (27%)."

https://www.b2bmarketing.net/en-gb/resources/news/news-dun-bradstreet-report-emphasises-importance-data-quality-marketing-success

Dun & Bradstreet report emphasises importance of data quality in marketing success

"Data is extremely valuable and can be accessed and used in many ways. Using simple overlay data or basic market segmentation will not get the level of performance marketers and brands need to be profitable, especially in a cookie-less world."

Council Post: Digital Marketing In A Cookie-Less Internet Change in marketing and life is inevitable. It’s how we respond that counts.