Swell Content

The End of an Era: Farewell to the Instagram We Knew.

Say hello to bubbles within bubbles!

The platform's early evolution turned Instagram into a realm of carefully planned content, leaving average users fatigued. The once-promised free-flowing social media transformed into a space dominated by influencers and professionals. The cadence of posting changed, and the magic faded.

Enter the rise of private posting and closed groups. Features like Close Friends and group chats provide a refuge for sharing puppy memes and gossip without the pressure of perfection. It's a sublayer of Instagram that's truer to its lunch sharing roots, hidden from the general public's scrutiny.

Users, fatigued by constant sharing and the pressure of curated content, are retreating. Even Adam Mosseri, head of Instagram, acknowledges the shift to direct messages, closed communities, and group chats.

The changing landscape isn't limited to Instagram; it's a broader shift in the social media ecosystem. New apps attempting to recapture the essence of early Instagram face challenges. Threads, Instagram's latest venture, aims to fill the void, but with a 79% drop in daily active users, the question arises: Are these new platforms solving anything new?

In an age tired of curated perceptions and the constant consumption of content, users are seeking refuge in closed spaces. Discord, Geneva, Telegram, WhatsApp and similar apps offer niche communities and direct sharing, providing a more authentic experience. Users are no longer interested in being perceived but in forming genuine connections.

As the pendulum swings back to smaller, more intimate communities, social media's promise of bringing us closer seems to have led to an openness many now find unappealing. The Instagram era is over, making way for a new era of "authentic" online sharing, sans the pressure of the mass audience. Where this shift will take us remains uncertain, but one thing's clear—the landscape of social media is evolving, and the days of the perfectly curated feed are numbered. Time to update your planning accordingly...yes you...again.

The era of social media, as we knew it, is dying.

How are you updating your content strategies to pierce those bubbles?

Let us know & feel free to reach out Swell Content

Market dictates your reach 📈:

• If the content is bad
• If the marketing is poor
• If the message is unclear

The market will silence it. 🤫

How often do you look back at your work after going to market? 🤔

Go through your content and give it a fair assessment.

Ask:
• How was the hook?
• How good is the story?
• How quickly do I add value?
• What would I walk away learning?

Review and implement your learnings.

🚨 🥅 Make this a goal 🥅 🚨 :

Build a reputation for having great processes and systems. Not just a single use case.

It’s the process not the product.

A great video strategy can't save a bad ex*****on.

If the content isn't relevant to the platform it will not meet its objectives.

To create videos that match up with your goals and the platform where you'll be posting them DO THIS:

1. Know your audience.

2. Choose your platform wisely.

3. Don't go overboard with production value or technology if it doesn't make sense for your goals and budget (and remember, there's nothing wrong with keeping it simple).