DNA - Dakis & Associates Inc.

S*x, soap, and alcohol might sound like unlikely teachers but in Myriam Sidibé’s world, they’re the key to understanding how real change actually spreads.

Her TED talk is a masterclass in designing impact with empathy: noticing what people already do, honouring culture instead of fighting it, and choosing solutions that fit into everyday life instead of asking people to reinvent theirs.

A brilliant watch for anyone who wants to create work that truly matters: https://bit.ly/40PPWhQ

What s*x, soap and alcohol taught me about making an impact What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to ...

We have a soft spot for projects that bring a year’s worth of work into one clear, compelling story.

This year, we partnered with COCA (Council of Ontario Construction Associations) to shape their annual report, translating a year of progress, advocacy, and industry momentum into something both thoughtful and visually grounded.

Collaborating on pieces like this is always meaningful. It’s where strategy meets storytelling, and where we get to help our clients reflect on where they’ve been while setting the tone for what’s next.