11th. Floor Design Studio

Today we’re looking at the legacy of Morteza Momayez, a pioneering figure in modern Iranian graphic design.

Through posters, typography, logos, and book covers, his work blended international modernism with a strong Iranian cultural identity, helping shape the visual culture of contemporary Iran. He also played a major role in establishing graphic design as an academic discipline in the country, influencing generations of designers after him.

How much can one designer influence a culture?

Persepolis reminds us that visual communication existed long before modern design. Through composition, repetition, spacing, and structure, stories were told without words, proving that design has always been about guiding meaning through visuals.

As a graphic designer, what stands out most is how the layout naturally directs the eye from one scene to another. The balance between detail and empty space creates hierarchy and clarity in a way that still connects to modern design principles today.