Creative Matters Inc.

Where ideas take shape, colour comes alive and texture tells a story.

At our Brussels studio, rug designs are explored through swatches and samples, where gradients, patterns and forms are tested and refined to ensure every detail translates perfectly from concept to finished piece.

Each sample is a study in material, colour and composition, a quiet step in creating rugs meant to be experienced over time.

A study in depth and texture.

An up-close look at a handloomed sample reveals a checkered pattern, where plush raised squares meet recessed woven sections to create depth and dimension. Crafted by skilled weavers using traditional handloom techniques, each row is built with care, loop by loop, height by height, resulting in a rug that feels warm and tactile.

Art Day invited us to pause our usual pace and gather around materials with curiosity.

Through multi-medium collage using paper and paint, we explored texture and composition, allowing instinct and experimentation to guide the process. These unstructured creative moments often plant the seeds for ideas that resurface later in our work.

Every rug has a story and in our Storytelling Collection, that begins with Canadian artists.

From initial sketches to handtufted and handknotted pieces across Nepal, Thailand and Afghanistan, each rug celebrates the artwork it interprets while honouring the artisans who bring it to life. Part of the proceeds from each rug go back to the original artist, supporting the creators behind the designs.

The collection is growing with new collaborations and designs. Stay tuned for more to come.

Read the blog about the expansion: https://creativemattersinc.com/blog/inside-the-development-of-creative-matters-storytelling-collection-expansion

Explore the full collection: https://creativemattersinc.com/rug-collections/storytelling