BMW Toronto

A new standard for modern luxury.

The BMW 7 Series continues to push forward, now integrating technology inspired by the Neue Klasse. The result is a sedan that feels more intuitive, more refined, and more connected than ever.
From its commanding presence on the road to the carefully crafted interior, every detail is designed to elevate the driving and passenger experience.

This is where innovation meets everyday usability, without compromise.

What stands out to you most about the new 7 Series?

Kidney Grille Eras Ranked 🔳

A defining BMW design signature for nearly a century, the kidney grille has evolved through style, technology, and aerodynamics. Here’s our ranking of the most impactful grille eras in BMW’s history:

⭐ 1️⃣ Iconic Vertical Era (1930s–1950s)
Tall, narrow kidneys that established the BMW identity seen on early legends like the BMW 328. The roots of a design icon.
⭐ 2️⃣ Classic Proportions Era (1990s–2010s)
Clean geometry, balanced proportions, and subtle chrome accents on models like the E46 and E39. Timeless and instantly recognizable.
⭐ 3️⃣ Aerodynamic Modern Era (2018–Present)
Adaptive active grille shutters, increased surface for airflow management, and a bolder surface that defines current BMW design.
⭐ 4️⃣ Neue Klasse Lightframe Era
A reinterpretation of the kidney as an illuminated digital surface, integrating sensors, lighting, and aerodynamics into a new design language.

💡 The kidney grille has shifted through analog, modern, and digital design philosophies while staying unmistakably BMW.

Which era defines BMW best for you? 👇

Headlight Eras Ranked 🔦

BMW has shaped automotive design in many ways and headlights are one of its most iconic signatures.

Here’s our ranking of the most memorable BMW headlight eras, from analog classics to futuristic light blades:

1️⃣ Angel Eye Era (Late ‘90s–2010s)
The signature “Corona Rings” that became instantly recognizable worldwide — a true BMW design icon.
2️⃣ Slim Laser Era (2018–Present)
Precision meets technology. Ultra-slim housings and high beam laser capability created a new luxury design language.
3️⃣ Dual Round Classic Era (1960s–1990s)
The defining face of BMW for decades. Simple, functional, and timeless — especially on beloved icons like the E30 and E28.
4️⃣ Neue Klasse Light Blade Era (Future)
A bold new chapter. Illuminated contours and ultra-minimalist forms point toward BMW’s next design evolution.
💡 BMW headlights continue to evolve while staying unmistakably BMW.

Which era is your favorite? 👇