thinkCOMPASS Inc.

55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family. (KPMG)

Simply buying a database is not lead generation Very often the idea of buying a database seems like an obvious and easy solution to the more tedious task of sourcing genuine leads. Although they may provide company listings that are similar matches to your target profile, it doesn’t mean that they have an interest in you.