Optik NOW

Sunglasses shade the eyes. The best ones shape the conversation.

From bold oversized silhouettes to sleek metal aviators and statement-making geometric frames, this season's standout sunwear proves that eyewear is no longer an accessory. It's the centerpiece.

Editor's picks like these reflect the growing influence of sunglasses across fashion, luxury, and optical retail, where design, craftsmanship, and individuality continue to shape consumer demand.

Whether it's a modern cat-eye, a sculptural acetate frame, or a timeless aviator reimagined, today's most compelling sunwear tells a story before a single word is spoken.

Which pair would your patients or customers choose?

📸 Sean, Editor's Choice | Optik Magazine

Built on authenticity, craftsmanship, and modern design, rag & bone's eyewear collection brings the brand's signature approach to a category where style and function go hand in hand.

Organized into three distinct style directions, Urban, City, and Casual, the collection balances iconic silhouettes with contemporary shapes designed for everyday wear. Premium materials including stainless steel and rich acetate deliver durability, comfort, and a refined finish across both optical and sun styles.

Subtle details such as the signature dagger logo, buckle-inspired accents, and branded temple plaques connect each frame to rag & bone's ready-to-wear heritage, creating a collection that feels both modern and unmistakably true to the brand.

👓Contemporary Design Meets Indigenous Storytelling

Introducing the latest collaboration from AYA Optical and acclaimed Ojibwe artist Donald Chretien. Crafted from premium surgical stainless steel, this contemporary frame blends modern minimalism with meaningful Indigenous artistry, featuring original commissioned artwork woven into every detail.

Each frame includes a custom cleaning cloth showcasing the full artwork and its cultural significance, making every pair more than eyewear, but a wearable story.

Discover craftsmanship, culture, and contemporary design in one bold statement piece.