Managing Matters Inc.

Together, we honour the strength, courage, and sacrifice of those who have served to protect our freedom. We remember their legacy today and always. Lest We Forget.

This fall, we are hosting two exclusive webinars with David Coletto, President of Abacus Data and one of Canada’s leading voices in public opinion research.

Webinar #1 – October 8
From Scarcity to Precarity: What This Shifting Public Mindset Means for You and Your Organization.

Join pollster David Coletto for an exclusive webinar exploring the shift from a scarcity mindset, where people focus on getting and keeping limited resources, to a precarity mindset, defined by deep uncertainty, instability, and fear of loss. Drawing on new, ongoing research from Canada and the U.S., David shares insights and exclusive Abacus Data polling that challenge how leaders engage, advocate, and grow in this new era of public anxiety.

Webinar #2 – November 10
Canadian Political Opinions: Where We Are and Where We Might Be Going.

David will provide a data-driven look at Canada’s evolving political environment, unpacking Abacus Data’s latest polling on trust, priorities, and vote intentions, and what this means for association advocacy and leadership. This webinar offers a clear-eyed look at the public mood and where the country may be headed next.

Both sessions will provide timely insights to help association professionals lead, engage, and adapt with confidence. Learn more & Register: Link in Bio

What’s changing in digital marketing for associations? These 4 shifts are reshaping how we reach, engage, and grow with our members.

* SEO + AI: Write with intent. AI tools prioritize content that answers real member questions—think series, not standalones.

* LinkedIn Shift: Personal profiles now outperform company pages. Build your ambassador network and make content worth sharing.

* Instagram x Google: Instagram posts now show up in Google search results. Are you optimizing your captions and visuals with keywords your audience is actually searching for?

* Micro-Communities Matter: Niche, high-value spaces (Slack, LinkedIn groups) are driving deeper engagement.

Associations that stay agile and member-focused will lead the way.

Keeping members is just as important as attracting them. Retention isn’t a one-time effort; it’s an ongoing strategy that builds loyalty, strengthens community, and drives long-term growth.

These actionable retention strategies can start being used by your association today to boost renewals and deepen engagement:

Personalize the member journey
Build community and connection
Communicate ROI clearly
Keep members engaged year-round

When members feel seen, valued, and supported, they stay.

Swipe through the carousel for all the tips. Need help developing or refining your retention strategy? Let’s talk!

Looking to reduce costs, maximize your association’s impact, and reach broader audiences? You might want to consider a partnership with another non-profit, association, or organization.

With inflation, tariffs, and global uncertainty continuing to affect operations, strategic partnerships can be a cost-effective, value-driven way to grow sustainably and stay ahead of the curve. But, before you sign on the dotted line, here are 5 things to consider:

1. Mission Alignment
Do your core values and long-term goals align? A partnership only works when you’re both moving in the same direction.

2. Clear Objectives
Set shared goals and success metrics early. Define who does what and when—this avoids confusion and keeps the collaboration on track.

3. Resource Transparency
Be honest about what your organization can contribute: time, budget, tools, or team capacity. Clarity up front prevents issues down the line.

4. Consistent Communication
Keep the lines open. Regular check-ins and collaborative planning are essential for smooth ex*****on.

5. Flexibility & Evaluation
Great partnerships grow over time. Track progress, welcome feedback, and be willing to pivot as needed.

When done right, partnerships don’t just extend your reach, they deepen your impact.