DAC

How do you keep your team motivated in uncertain times?
 
In times of constant change, it’s easy for teams to become hesitant, overthink decisions, or avoid risk altogether. But the organisations that keep momentum are the ones creating environments where people feel empowered to act, experiment, and learn without fear of failure.
 
In this episode of Shift Happens, Nasser Sahlool and Jared Hendrickson unpack how marketing leaders can turn anxiety into action, build clarity during uncertainty, and keep teams motivated when everything around them is changing.
 
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When shift happens, the best leaders....
 
…have plenty of toilet paper. 🧻
 
Not every leadership lesson needs a framework. Sometimes surviving uncertainty just means being prepared for chaos before everyone else is.
 
In this episode of Shift Happens, Nasser Sahlool and Jared Hendrickson unpack how marketing leaders can stay calm, create clarity, and keep teams moving forward when everything around them is changing.
 
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What should marketers be doing right now to prepare for agentic AI?

In this clip, Nasser Sahlool and Dan Temby break down what brands should be doing today to stay relevant with the growing emergence of AI agents.

That means:
→ Working with technical teams
→ Exploring protocols like Web MCP & UCP
→ Building plugins that integrate directly into AI marketplaces like ChatGPT & Anthropic

Because as agentic commerce emerges, discovery won’t happen the way it used to. Your brand won’t just need to be found, it will need to be selected by AI systems acting on behalf of users. The brands that prepare now will be the ones that show up when it matters.

Stream the newest episode Shift Happens on all listening platforms 🎧 (Link in bio)

Media hasn’t become more expensive. It’s become more volatile.

In today’s auction environment, performance doesn’t shift because you changed something. Major players like Temu and Shein are constantly ramping up and pulling back, creating ripple effects that make performance feel unpredictable, even when your strategy stays the same.

In this episode of Shift Happens, Nasser Sahlool and Felicia Delvecchio examine how these low-cost e-commerce giants are reshaping ad auctions in 2026. They explore what that means for marketers, and how teams can respond without overreacting.

Stream Shift Happens on all listening platforms 🎧