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Things we all need to keep in mind regarding the norms of global marketing.

How Nike Brilliantly Ruined Olympic Marketing Forever Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.   As social-savvy marketers have quickly learned, the U.S.