Canadian Marketing Association

Is your entry Gold standard? 🏆

Nancy Crimi-Lamanna, Chief Creative Officer at TBWA\ Canada and CMA Awards co-chair, reveals what judges actually look for when they decide what wins – and what falls short.
Watch the video. Sharpen your entry. Submit before July 17.

Link in bio.

Day 3 at with Adrian Capobianco ( ) and Krisztina Virag ( ) highlight two things worth your attention.

💡 Social commerce is past the awareness stage.
Unilever, Pepsi, Stanley are using creators across the full funnel all the way to conversion. For Canadian marketers, this is a preview of where we’re headed.

💡 The old briefing model is obsolete on social.
Brief → create → buy eyeballs → serve. That system doesn’t survive a feed that also has news, memes and your friends in it. Entertainment-first isn’t optional. It’s now the baseline for organic and paid.

Who knows your audience better: your brand or your creators?

Our Social Content and Commerce Committee Co-Chairs Adrian Capobianco ( ) and Krisztina Virag ( Social) are on the ground this week inCannes and sending daily recaps.

Today’s biggest insight? The tension isn’t between brands and creators. It’s in the
brief.

Niche communities > broad reach. Your most loyal advocates are in those tight
spaces.

Full breakdown in the video. See you tomorrow.