Dig Insights

Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something.

Regardless of what you’re selling, you need to resonate with your consumer. Susan elaborates on why if you’re for everyone, you’re really for no one. Plus, she explains a Venn diagram that will help form the basis of your brand strategy.

Tune in to learn:
• The fundamentals of building a brand strategy
• Why you need to keep up to date with popular culture
• Why you can’t do strategy without research
• Why you need to be a two-year-old and keep asking why

Listen Now - http://ow.ly/Y8tc50M3pbo

Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or even what is private equity), and why now?

Luckily, Gil Ozir (a Managing Partner at Beringer Capital) joined the pod to walk through some of these questions.

Tune in to learn:
• What private equity actually is
• Why private equity has been active in the insights space
• How the partnership between Beringer and Dig makes us all stronger
• The growth potential in the insights space

Whether you just want to learn more about Dig Insights and Beringer Capital’s partnership or if you’ve ever wondered about private equity and what it really means, this is the episode for you.

http://ow.ly/sBgm50Ly6x9