VC Ultimate

“What does VC stand for?” VC stands for Vicious Circle.

While “vicious” could be associated with aggression, we’ve always embraced a different meaning: fierce, powerful, relentless, and determined to create change.

We’re fierce in our commitment to equity in sport. Competitive in our pursuit of the best products and designs. Strong in our belief that sport should be for everyone.

For us, being vicious isn’t about tearing people down - it’s about standing up, pushing forward, and making a difference.

Read the full story: https://vcultimate.com/blogs/news/the-vc-logo

Why we do what we do in one sentence: To help ALL players feel seen, welcome, and respected in our sport. Happy Pride, everyone.