Superfantastic

To celebrate the opening of the new store on Newbury Street in Boston—a city known for its bookstores, ivy-covered campuses, and literary spirit—we partnered with to host a book-giving event.

Seen Library curated a thoughtful selection of titles inspired by the Japanese concept of mono no aware: the deep appreciation of beauty in fleeting moments for our guests and customers.

Our friends at joined us all weekend for a coffee popup in-store, serving their signature iced oat milk lattes which we paired with buttery croissants from local bakery .

For Pride 2025, we partnered with Holt Renfrew and FUNCTION to create House of Renfrew: A Legendary Ballroom Story, a campaign celebrating the artistry and legacy of ballroom culture.

Rooted in the history of 1960s, 70s, 80s New York and pioneered by Black trans women, ballroom continues to be a vital space of expression and resilience for QTBIPOC communities. FUNCTION, founded to nurture and elevate this community in Canada, brought deep cultural insight and authenticity to the project.

Learn more about the project via link in our profile.

The HOUSE OF RENFREW is:
Tamar .carter1
Aura
Jazmine .pdf
Lavender
Lamei
Akil

Creative Direction & Production: SUPERFANTASTIC and FUNCTION ca

Makeup: Ms Myles .mylesmua
Hair: Tamar Carter .carter1
Stylist: Leban Osmani
Assistant Stylist: Brianna Funk-Clements
Photos: Kirk Lisaj
Words: Connor Garel
Music: DJ Delish
Video Production: Plot
Post-Production: Arketype

In celebration of YZD/Northcrest Development’s large scale immersive art experience, Wonderverse, SUPERFANTASTIC created a one-of-a-kind art party to commemorate the site’s history featuring repurposed objects found in their decommissioned airplane factory.

Read our new case study, link in bio.