Stallion Marketing

Apple’s upcoming App Tracking Transparency feature, set to launch in “early spring” of 2021, will require developers to ask users for their permission to track them across apps and websites in the form of a very obvious pop-up that you may have already seen if you own an iPhone.

Quite quickly after Apple’s announcement, Google made one too, effectively signalling the end of third-party tracking as we know it and placing greater emphasis on first-party data.

“Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” - Google

These announcements aren’t surprising considering their precursors were laws and regulations that first protected EU citizens and California residents in the form of GDPR and CCPA. But what exactly are these regulations, how do they relate to the recent announcements, and what should you be doing about it as a consumer or advertiser?

Read the blog to find out👇🏾

https://www.stallionmarketing.ca/blog/internet-privacy-is-changing

Internet Privacy Is Changing – Here's What You Need To Know — Stallion Marketing Inc. In this blog article, we explore how internet privacy is changing with recent announcements from Apple and Google that build upon existing laws and regulations such as GDPR and CCPA. Whether you’re a consumer or an advertiser, here’s what you need to know.

If you are a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. These terms are very relevant today, especially with recent announcements from Apple and Google that will change the way marketers use data to track consumers across the web for the purpose of advertising.

In short, there will be greater emphasis placed on using first-party data as well as enhanced consumer privacy protections including but not limited to: more transparency into tracking and explicit consent for when and what type of data is being collected. We will touch upon the specifics of the recent changes to the privacy landscape in a future blog post, but for now, let’s set the scene by helping you understand first-party and third-party cookies and data.

Read on to learn more!👇🏾

https://www.stallionmarketing.ca/blog/first-party-and-third-party-cookies-and-data-explained

First-Party and Third-Party Cookies & Data Explained — Stallion Marketing Inc. If you are a consumer or advertiser, you’ve probably heard the terms first-party and third-party used to describe cookies and data. What exactly do they mean and why is this relevant to you? Read on to find out!

Let’s face it. The current pandemic has forced us all to rethink the way we approach relationships. In a period where we are all inundated with tons of instant messages, virtual meetings, and many people like me wanting you to read their blog, it’s certainly easy to feel fatigued and the need to detach.

So as a young budding entrepreneur with the drive to succeed and a passion for relationships, how do you cut through the noise and build deeper connections within your network? Here are 5 tips to help you cut through the clutter and start leveraging your network:

🌱 Be Authentic
🌱 Be A Listener
🌱 Be Resilient
🌱 Be Bold
🌱 Be Curious

Read more in my latest blog post!

https://www.stallionmarketing.ca/blog/5-tips-for-growing-your-network