LandsRush

Back in March, Lugano officials announced that they would make Bitcoin, USDT, and the city’s LVGA token “de facto” legal tender in the city.

The decision follows a joint initiative to transform Lugano into the “European Bitcoin Capital.”

As part of its collaboration to develop the blockchain hub, Tether said it would allocate at least $107m to a dedicated fund. The local government allocated $3.21m for this purpose.

In addition to financing local blockchain start-ups, the funds are intended to support the business integration of planning tools in daily operations.

McDonald’s branches in El Salvador began accepting Bitcoin as a payment in September 2021. This was a requirement for trading after Bitcoin became legal tender in the country.

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The platform’s young users have been flocking to the company’s buildings, fields and arenas to compete in a variety of games such as dodgeball, basketball and “The Floor is Lava”.

Crucially to the brand’s digital strategy, they can also browse a showroom and buy virtual products including shoes, bags and hats.

The items can be used to dress their digital avatars, which become walking adverts for the company’s latest products that can be bought in the real world.

"The promise is integrating these technologies," says Caitlin Dohrman, general manager of the defense division of Improbable, a company that develops virtual world technologies, has created sprawling virtual battlefields featuring over 10,000 individually controlled characters for the UK's military wargames, and also works with the US Department of Defense.

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