Simplified Savvy

"Great job with that email."

That's what my client said to me when I saw her after sending my price increase email 🤯

Now, do I think all your clients are going to react this way to a price increase email? No. BUT...

I do think there is a way to go about it that will increase the likelihood you get a positive reaction like I did 👇

1. Tell them early. I gave my clients 90 days' notice of the change. It was a significant price increase and I wanted to ensure they had enough time to prepare for it.

2. Add personal touches. Just because the subject matter of the email is serious doesn't mean you can't include any niceties, including letting your client know how much you love working with them (as long as that's true), emphasized with emojis 🥰

3. Provide options. Rather than tell them, this is the new price, take it or leave it, I let my clients know what the price of their current services was moving to and also let them know of service options that were less expensive so they could decide what would work best for them.

Truly though, I think the reason the price increase went over the way it did with all my clients (they all stayed on with me and are still with me to this day 1 year later) is because of the relationships I have been building with them since we started working together. My onboarding and ongoing processes ensure my clients know I am here for them, that I care about them and their success, and that we're in it together ❤

Now is the time of year that we're all starting to think about raising prices for 2024. If you haven't let your clients know yet, do it now. Give them lots of notice and be kind, considerate and compassionate in your approach and I bet you'll find it will go better than you think.

Tell me, is the price increase email the most stressful one to send each year or is there another one that makes your palms sweat even more?

May your day be full of family, laughs, and stretchy pants 😊

Happy Thanksgiving long weekend to all my Canadian family and friends 🤎 Are you on the go this weekend or cozying up at home?