Ellen Dawn Design

If your brand looks like every other business, then you’re missing the point.

Branding should be strategically designed to make your business stand out from the crowd rather than fade into the background. Your brand needs to be unique and recognizable, otherwise, it simply won’t be effective.

My favourite way to create a unique brand identity is by customizing the typography in the logo. Small customizations can instantly take a brand from basic to bomb.

Swipe through to see how type customization changes AYELE from a word to a logo that works ➡️

This may come as a shock, but as a business owner, your branding is not about you.

Your business exists to cater to a specific group of people and help solve their pain points; your branding should be designed to attract and connect with this unique group (your target audience).

Your visual identity, tone of voice and brand story are all elements of your branding that support your audience's journey and help them assess whether or not your business is right for them.

The beauty of strategic branding is that every design decision is made intentionally and ties directly back to your target audience.

If you are in the market for a gorgeous brand that attracts your target audience and makes lasting connections, apply to work together via the link in bio ✨

Every day is International Women’s Day when you partner with amazing female entrepreneurs 💫

I often get asked why I work primarily with female entrepreneurs and the honest reason is that I love working with strong, ambitious women following their dreams! My clients inspire me every day and I feel incredibly grateful to play such a pivotal role in their business journey.

Let’s continue to support each other and put community over competition 🤍