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06/10/2025
We were at the State of the Nation 2025 discussion last week as experts from across the Great White North discussed the future and growth of advertising and media š¤
Advertising isn't just about raising brand awareness; it can be made to be an integral part of the customer's journey in their path to purchase.
Introducing ALPHA powered by Zeta Global, which uses four key pillars to make advertising a truly omnichannel experience: Identity, Intelligence, Activation, and Measurement.
Learn more about these four pillars here: https://lnkd.in/gfQHpEUB
01/29/2025
š§§ Wishing everyone health and prosperity this Lunar New Year of the snake!
01/23/2025
Did you know? During the 2021 Federal Elections, 36% of all political partiesā advertising budgets were allocated to online advertising i.e. $19.2 Million.
Interestingly, according to EMARKETER, mobile advertising accounted for a staggering 81.3% of the total digital media spend in Canada.
Want to know more about how advertisers can stop wasting and start winning in the upcoming 2025 Federal Elections in Canada? Read the playbook and about how Electoral District Targeting works (link in bio).
Click here to claim your Sponsored Listing.
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