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You Can't Impose Crappy. (Or Can You?)—Short and Long Term Fallout from the Rapid Adoption of AI Information Tools - Page Zero Media 05/29/2024

The AI train has left the station, forcing Google to climb aboard sooner than it might have liked. But even in an environment with some pretty strong monopolistic tendencies, you can't impose "crappy" on users. PZ founder and president Andrew Goodman shares his insights on Google's rapid adoption of AI tools and the implications for paid search in our latest blog post.

You Can't Impose Crappy. (Or Can You?)—Short and Long Term Fallout from the Rapid Adoption of AI Information Tools - Page Zero Media If you're like me, you've already taken AI tools like ChatGPT for numerous spins to test out their capabilities. Before long, it became apparent that those tools will find a ready market—people will begin to "search" in a whole new way. Although they aren't quite ready for prime time, their…

03/04/2024

It has come to our attention that scammers are impersonating Page Zero and promoting fake job opportunities. If you happen to receive a job offer from "us" or anyone posing as us, stay vigilant—Page Zero will NEVER ask for payments, engage in crypto transactions, or recruit for "data work" (or any other kind of work) through cold outreach. For more in-depth information, check out our latest blog post: https://buff.ly/3IoE5hE

Can Microsoft's AI Ambitions Finally Challenge Google's Dominance in Search and Ads? - Page Zero 05/17/2023

Fans of Microsoft may be feeling optimistic after a recent announcement about the new AI-powered features we can expect to see in Bing. In our latest blog post, Page Zero founder and president Andrew Goodman shares his take on the AI race while reflecting on Microsoft's legendary history of disappointments, the acquisiton race, and MS's fresh AI ambitions. Keep reading: https://buff.ly/3WjMQzF

Can Microsoft's AI Ambitions Finally Challenge Google's Dominance in Search and Ads? - Page Zero Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There's a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If…

Fastballs for Strikes: Overcome ADD and Win at Digital Marketing - The Science of PPC 07/11/2022

In the latest instalment of The Science of PPC, Page Zero founder and president Andrew Goodman steps up to the plate with new signs from the dugout about overcoming career ADD in paid search, how to avoid striking out, and major league advice for winning at digital marketing. Keep reading in Part 50 of The Science of PPC: https://buff.ly/3nVi7bW

Fastballs for Strikes: Overcome ADD and Win at Digital Marketing - The Science of PPC O, the agony of the summer game as we approach the dog days of the season. And yet, we mustn’t turn away. Wisdom lies buried in the rhythms of the long 162-game season. Jacques Barzun wrote in 1954: “Whoever wants to know the heart and mind of America had…

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