SocialGeek

One of the BEST things you can do for organic traffic growth to start the year is update old content!

🌟 Every marketing team right now is excited to create new content and that's great! Keep going; it's how you grow and reach new audiences.

However, it's worth noting that there are likely PLENTY of older content pieces that need a facelift and will give your organic traffic a boost. 📈

Google loves:
↳Fresh content with up-to-date information
↳Value to users
↳Website reliability and quality

When you update old content, you check all of the above points and Google will love you for it.

Simple way to do this: 👇

1. Log into GA4: Open your Google Analytics 4 property.
2. Navigate to Reports: From the left-hand menu, select "Reports".
3. Go to Life Cycle: Click on "Life Cycle" in the left sidebar.
4. Select Engagement: Under "Life Cycle", choose "Engagement".
5. Open Pages and Screens Report: Click on "Pages and screens" within the Engagement section.
6. Set Date Range: In the top right corner, adjust the date range to the last 12 months.
7. Analyze Data: Look for pages with high views but lower engagement metrics like time on page or pages with high exit rates. These might be candidates for updates.

At the end of the day, it’s all about balance.

Updating older content + creating new content = killer content program. 🔥

The Biggest Mistakes E-commerce Sites Make in SEO

These mistakes often lead e-commerce sites to completely abandon SEO.

𝗠𝗶𝘀𝘁𝗮𝗸𝗲:

Targeting overly competitive keywords.

These are usually the keywords that come to mind when people think of their products.

For example, you sell handmade soaps.

At first glance, "natural soap" seems like a good keyword, but,

The keyword has high search volume and purchase intent.
*However, the problem is that it's nearly impossible to rank for this keyword due to high competition.

Instead...

Focus on alternative keywords for your soaps.

Are they vegan?
Do they have aromatherapy properties?
Are they specific to skin types?
*Targeting long-tail keywords will bring you much faster results.

For instance, target terms like:

'vegan soaps'
'aromatherapy soaps'
'soaps for dry skin'
*These terms will be much less competitive.

*And also much more likely to convert.

Even if your brand is new, your chances of ranking for these terms are much higher compared to the more competitive ones.

Don't make SEO harder for yourself. 😉

#𝘌𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦𝘚𝘌𝘖 #𝘚𝘌𝘖𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 #𝘒𝘦𝘺𝘸𝘰𝘳𝘥𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 #𝘋𝘪𝘨𝘪𝘵𝘢𝘭𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘖𝘯𝘭𝘪𝘯𝘦𝘚𝘢𝘭𝘦𝘴 #𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦𝘒𝘦𝘺𝘸𝘰𝘳𝘥𝘴 #𝘓𝘰𝘯𝘨𝘛𝘢𝘪𝘭𝘒𝘦𝘺𝘸𝘰𝘳𝘥𝘴 #𝘉𝘳𝘢𝘯𝘥𝘈𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 #𝘚𝘦𝘢𝘳𝘤𝘩𝘌𝘯𝘨𝘪𝘯𝘦𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 #𝘚𝘌𝘖𝘛𝘪𝘱𝘴

SEO beats out Email, Paid, & Social Media.

(this marketing ROI chart says it all..)

Here's why:

1/ High Intent Keywords

- Drives qualified visitors.
- That are seeking a solution.
- That are ready to buy.

2/ Builds Trust w/ Quality

- Content that educates.
- Makes the person trust.
- Leads to brand awareness.
- Helps in that final decision.

3/ Can Rank for Years

- Invest to rank.
- Then let it ride.
- Make small improvements.
- High ROI in long run.

4/ Only the Patient Survive

- Most don't want to invest in it.
- Think it takes too long for results.
- Those that do can win & get ROI.

5/ Harder Than It Looks

- Businesses are discouraged easily.
- When ROI doesn't come in 1, 2, 3, mo's.
- But when you commit, the ROI can come.

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I'm not saying you should only have SEO.

You should balance it w/ email, social, & other channels.

But SEO should be the content foundation.

Let it be the rock 🪨 for your marketing.

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What do you think?