Cool Eye Creative

A look at the logo designs for Carv Projects, a Toronto-based woman-owned interior design studio.

The wordmark is bold in its contrasting shapes and unlikely curves.

The mark, a carved out shape reflective of the brand's name, is a custom luxury icon that's experiential, energetic, and progressive.

I disagree with designers who equate black, white, and beige to “luxury.”

Hermès Orange is real luxury. So is Tiffany Blue.

In my book, luxury is sophistication, and it’s the way colours are applied to the branding along with all other brand elements.

Anyway, I’ll get into it another day.

For now (and without context), pick ya poison.

1, 2, or 3?















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Wordmark logo design for .club! 🤑

Every design decision is intentional and founded on the brand.

Last slide was the initial moodboard for the identity design direction.

A lot can happen during the design process. Fonts, logos, and colors change depending on how they work together and what we discover about the brand.

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**kmillionsmakebillions