Forward Creative

Time-travel, anyone? When you engage in the creative process, there is always the opportunity for happy accidents - things you didn't plan that worked out better than you could have hoped. This was one of those. ⁠⁠
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We shot some old family photos around the house to use in the video, but early in the edit, it became clear they weren't going to provide enough coverage, emotion, or interest to get us through the whole song. We started looking through old home video footage, and when I saw Addison's mom (hi Tinea!) standing in the exact same spot that I shot her portrait, just about 15 years earlier, I was blown away.⁠⁠
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The song's main themes and emotional tones are about growing up and the passage of time. The use of home video seems so obvious now and really carries the piece as a whole, but having a moment where the 'time-travel' is so clear is really special, and it's one of my favorite cuts in the final film. ⁠⁠
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HAILEE (2 of 2) - this film was used to create emotional and environmental context to someone’s personal story at a live event right before they got on stage to share more. In this case, the cornerstone of Hailee’s personal story was family conflict and divorce. When listening to her tell her story, she mentioned that a few years back a family member had asked for ‘Peace’ for Christmas. This seemed like an opportunity to create a nostalgic, emotive scene while also sensitively building tension, leaving the audience wondering what the story was. Check it out on the site!

A K Y R A (2 of 5)