SalesGenius

Housing category ads wipe out all your targeting options.
But if your first line calls out exactly who the ad is for, the algorithm figures it out on its own.
“Attention downsizers in Palm Beach” does more work than any targeting toggle ever did.

Your listing ad shouldn’t describe the house. It should speak directly to the buyer who’s going to buy it.
Think about who that person is, what they want, what they’re stressed about and write to that.
You’ll get fewer tire kickers and more people who are actually ready to move.