Extra Sauce Agency
Share
“Manny and the team are incredible at mapping out the psychology of our ideal customer...overall, very good experience.”
- Christian, CEO @ EasyAudit
What we actually did (no fluff):
→ Narrative + ICP alignment
→ Turned the CEO’s LinkedIn into a landing page
→ CEO posted high-quality, strategic content a few times a week.
→ Ran a LinkedIn campaign to drive qualified prospects into his realm of influence
Within a few weeks, the lean LinkedIn system did its job: meetings with investors and dream clients.
Not “engagement.” Actual pipeline.
The client didn’t ask for “more impressions.”
They asked for more credibility with enterprise prospects and early-stage investors.
Key lesson: you don’t need bigger budgets - you need a realm of influence and a way to drive the right audience to it.
Why this still works in 2026:
1. Trust is the BIGGEST deciding factor (& the hardest thing to manufacture in an AI-polished digital marketplace).
2. 78% of B2B buyers use social to research vendors.
3. 62% say a company’s social presence influences trust.
When you mix push and pull (founder content + smart outbound), LinkedIn stops being for just “brand” and starts bringing in revenue.
Learn how to build unquestionable trust on LinkedIn with The Sauce Recipe™ (dm me)
01/05/2026
We see it over and over: ads get pricier, messaging blurs, pipeline stalls.
The fix is simple, not easy:
Build a Content Asset Bank powered by binge-worthy, insightful founder/executive thought leadership.
Why a content bank (and why now):
~80% of the buyer journey is independent—show up in discovery.
~75% of buyers vet vendors via social.
75–85% of B2B social leads come from LinkedIn.
4 fast ways to start:
Interview your co-founders (pull real insights).
Launch a “Diary of a CEO”-style podcast.
Host roundtable live events.
Create an entertaining, episodic series with substance.
10 reasons to plan content around your asset bank:
1. Creative is king in paid advertising or your ads will fatigue.
2. Content allows you to differentiate from competitors by conveying your unique value.
3. It creates micro-brand moments that establish distinction over time.
4. Your audience is independent and self-directed in their research.
5. Social media is where your audience is active, both professionally and personally
6. Repurposing content from a rich asset bank saves resources while maintaining quality messaging across channels.
7. Consistent content builds trust and familiarity, making your brand a go-to resource for your audience.
8. A well-stocked content bank empowers your sales team with the resources they need to educate and persuade prospects at every stage of the buyer’s journey.
9. Evergreen content assets can generate leads and drive traffic for years to come
10. Different types of content are required to market effectively online
We’re fighting for attention in a noisy feed. Audiences are numb to promo.
Ads still work—when content fuels the entire GTM.
If your socials are crickets except for product promos, you’ll lose to brands that publish valuable content (think HubSpot, Shopify).
Don’t compete on volume. Compete on creativity, speed, and substance.
Hidden advantages you may have right now:
1. A founder/CTO with real subject-matter authority.
2. Less red tape, faster iteration.
SMBs have a window to punch above their weight on social.
Build the bank. Feed paid. Arm sales. Win the market.
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
Toronto, ON
