EFI Com

Why Customer Service Is Important Provides value Great customer service programs should focus on treating customers well, answering questions and exceeding expectations. This approach helps businesses engage customers and build strong relationships. Retains customers Keeping loyal customers is less expensive than getting new ones. R...

Does It Still Cost 5x More to Create a New Customer Than Retain an Old One? Most people have heard the saying it costs more to create a new customer than keep an old one. We hear this in business blogs and at conferences, but I wanted to look at if this was still true, considering many of our business models are now different thanks to new industries and experiences created...