Everclear Media

7 Financial Strategies for Business Owners Who Want to Live the Good Life

😍WOW😍

Businesses can finally schedule stories in Business Suite for Facebook™ and Instagram™!

This will save so much time! ⏱💃

If you're like me, I set all my post up for the whole week, and stories I do Ad-hoc during the week. But now, I can also schedule stories! 🥳

For more info, read up https://bit.ly/3utwYeA

9 Most Important Metrics

✅Cost Per Click (CPC) - Cost per click is how much you pay for someone to click your ad.

✅Cost Per Mille (CPM) CPM is your cost per 1,000 impressions. The benchmarks for CPM can vary depending on the platform. Just know that the lower your CPM, the better.

✅Click-Through Rate (CTR) - CTR is the percentage of people that click your ad. It’s the number of clicks divided by the number of impressions, then multiplied by 100 to get the percentage.

✅Cost Per Acquisition (CPA) - CPA is the cost to acquire a customer. It’s what you pay, on average, for one person to buy from you.

✅Cost Per Lead (CPL) - CPL is the cost to generate a lead. The definition of a lead can vary based on the business or the campaign. A lead is usually someone who gives their email address, signs up for a webinar or fills out a form.

✅At-Cart Value - The at-cart value is the average value of a customer's shopping cart on your website. You get your at-cart value by dividing your revenue by the number of customers.

✅Conversion Rate - Conversion rate is the percentage of visitors who completed a certain action. You get the conversion rate by dividing the conversions by the total number of visitors, then multiplying by 100 to get the percentage.

✅Value Trends - Value trends means knowing how much a customer is worth long-term. You can measure a 30, 60 or 90 day value of customers, even a lifetime value.

✅Earnings Per Click (EPC) - EPC is how much money you earn on average for every click you get. You get your EPC by dividing your revenue by the number of clicks. For example, if you got 100 clicks and earned $200, that’s a $2 EPC.

If you have any questions, DM me! 😀