HelloInfo

The fastest way to ruin a good research project is to start with the wrong method.

We see it all the time. Teams want to jump right into a survey, when what they really need is a conversation. But doing so results in a lot of data and NOT much direction.

Our most recent article by Irida Koco (link in bio) breaks down when to use each, how to avoid expensive missteps, and how to think about using both methods more strategically.

We'd love to hear your thoughts on this! Where have you seen this go wrong?

Does the Rippling/Deel lawsuit have you concerned about your CI practices?

Yesterday, an affadavit of a Rippling employee was released, in which they testified that they were working as a spy for Rippling's competitor, Deel.

While still subject to litigation, the affadavit tells a story of an individual being incentivized by Deel to work for Rippling, and instructed to search Slack, Google Drive, and other company resources to share sales leads, product roadmaps, customer accounts, and other key pieces of competitive intelligence. If true, this is certainly ILLEGAL.

At HelloInfo, we conduct legal, and ethical competitive intelligence that allows you to access these same key pieces of information without going to such lengths.

Our research Code of Ethics requires that we are transparent, honest, aligned with our clients' policies, and compliant with any applicable laws.

Read more in an article from our archives: https://helloinfo.global/blog/ethical-competitive-intelligence