Craftship Media

Excited to share some recent work from Video Editor Sheenah Jennings cut for Luxury brand Land Rover — a piece that bridges generations of adventure.
This story follows a father reflecting on childhood memories in his family’s old Defender, as he now creates new ones with his own son. It’s not just about showing off the new Land Rover—it’s about what it means to own one. The story connects past and present reminding viewers that Land Rover has always been part of life’s defining moments. It’s a nod to Land Rover’s legacy of reliability, adventure, and emotional resonance—while positioning the new model as the next chapter in that story.
Sheenah wrote this in the edit room while cutting this stunning footage. Beautifully shot by L.A. director Robert Logevall with support from Executive Producer Drew Miller and Valkyr. Big thanks to Atkinson for pulling it all together for us! Shout out to Yuri Cabrera at Kookaburra Colour for those buttery smooth colours, Greyson Matthews for the audio journey and online artist Jonathan Garofalo for polishing it off to perfection.
This is the kind of work we live for at Craftship Media — bold, cinematic storytelling built for performance-driven brands. Whether you're a Toronto agency, a lifestyle brand, or a creative director looking to bring your vision to life — this is what we do.
Post-production | Story
Let’s make something that hits.
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This project started with a simple question: What if we could capture the raw beauty of what it *feels* like to stay warm in Iceland? After weeks of conceptualizing the story, we hit the ground running—literally. Now, the final result is here. What do you think?

Turning Brand Strategy into Storytelling: How I brought it to life for Icelandic Outerwear Brand: 66° North

This campaign wasn’t just about selling a product. For over four decades, renowned photographer Ragnar Axelsson (RAX) has documented the Arctic, capturing the profound environmental changes reshaping the region. His work brings awareness to the impact of global warming on Arctic communities—stories that deserve to be seen and heard.

Through it all, 66° North has kept him warm, a testament to the resilience and reliability of their outerwear.

I’m grateful to have had the opportunity to craft this narrative firsthand—writing in the edit room while cutting this stunning footage, beautifully shot by L.A. director Robert Logevall with support from Executive Producer Drew Miller and Valkyr. Big thanks to Atkinson for pulling it all together for us! Shout out to Yuri Cabrera at Kookaburra Colour for those buttery smooth colours, Greyson Matthews for the audio journey and online artist Jonathan Garofalo for polishing it off to perfection.

Which scene is your favorite? Drop a 🔥 in the comments!

If you’re looking to create something similar, let’s chat.

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