Hughes&Co

Happy Holidays from all of us at Delta4 Digital 🌲

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As of December 2025 Hughes&Co has amalgamated with Delta4 Digital. You can read more about that here: https://bit.ly/3MJjni5

Our longstanding partnership with Pathstone Mental Health has brought to life many great projects. Our most recent work together is Project Plaid, a community campaign to raise funds to power Pathstone's walk-in clinics.

This campaign has the community's heart but was running on assets that were not aligned with the Pathstone brand - a confusing visual experience made it challenging to tie the campaign back to the organization.

We fixed this by giving the campaign a fresh identity, designing custom plaids in the Pathstone brand palette and defining how communications should look and feel, empowering their internal team to run with asset building and deploying the campaign. They are now powered up with legacy assets that will see this campaign run smoothly this year and in future years.

It was exciting to see this campaign launch this morning at one of their walk-in clinic sites at The Pen Centre in St. Catharines. Join us in our support of this important program!

See the case study here: https://bit.ly/3LjrUHD

Hughes&Co has moved. We are excited to share we are now in the St. Catharines downtown at 60 James Street.

When the founder of Sidecar came to us, he was starting a bold new chapter and needed a brand that met the moment.

We created a punchy, confident identity, tight messaging, and a clean website designed to convert. Everything from the typography to the tone of voice was built to reflect the business owner behind the brand: sharp, no-nonsense, and ready to move fast.

This one’s got personality and it’s already making moves.

See more on the blog: https://bit.ly/3Kf0rX3