Jordan Versluis

I've worn several graphic designer caps in my 20 years of amateur and professional experience. Long-time friends and followers may remember a time when album covers, posters, and t-shirt designs peppered my feed. It was only recently that I discovered my passion and proclivity for visual identity and logo design.

7 years ago I was first approached by to redesign their logo and visual identity. The Merchant Ale House has been a beloved staple to myself and countless others for over 20 years - this was not an opportunity to turn away. Together we crafted a comprehensive visual identity that honours the restaurant's history and tradition, and allows The Merchant Ale House the freedom to communicate their brand consistently, effectively, and reliably - to this day. More importantly, this project marks the first time someone took a chance on me - a moment I will never forget.

Since then, it has been my great pleasure to work with some of the best and most well-liked business in the Niagara Region. From restaurants and bars, to music and record stores; hair salons and aestheticians, to winemakers and therapists. I'm fortunate to have met some of the most kind, brilliant, and passionate individuals through my work. And my relationships with them have enriched my personal and professional life immeasurably.

I want to extend a sincere thank-you, with deep appreciation and gratitude, to everyone who has helped make this journey what it is today. I can't wait to see what's next.

Graphic design is my passion.

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Garden City Essentials is an established and beloved shop specializing in thoughtfully curated eco-friendly products. There you'll find small batch beauty, wellness, and lifestyle goods, including soaps, skincare, candles, and more.

Together we created a comprehensive brand identity, with a mature and sophisticated aesthetic that reflects Garden City Essentials’ reputation and expertise in the natural care space.

Have a gander at this project and more on my website.

Garden City Essentials by Jordan Versluis | Brand Identity & Graphic Design in St. Catharines, Ontario Brand identity and graphic design for Garden City Essentials, beauty, wellness, and lifestyle shop in St. Catharines, Ontario.