Double-O Evan Creative Advertising

The vast majority of advertising from service-based businesses is severely flawed.

That's because it contains no 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘪𝘯𝘨 elements.

The only discernible difference between one competitor's ads and another's tends to be 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗮𝗻𝗱 𝗹𝗼𝗴𝗼.

Everything else is mostly interchangeable.

I call this "𝘞𝘦 𝘌𝘹𝘪𝘴𝘵" Advertising. It essentially says "We're here... this is what we do".

What it doesn't say is 𝙬𝙝𝙮 𝙖𝙣𝙮𝙤𝙣𝙚 𝙨𝙝𝙤𝙪𝙡𝙙 𝙘𝙖𝙧𝙚. And why should they, when there are multiple others who offer the exact same thing(s)?

The market doesn't need another "𝘰𝘯𝘦 𝘰𝘧 𝘮𝘢𝘯𝘺". It needs a "𝙊𝘯𝘦 𝘢𝘯𝘥 𝙊𝘯𝘭𝘺" (or "Double-𝗢", as I say😉).

Always remember:

𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 "𝗪𝗲 𝗘𝘅𝗶𝘀𝘁" 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, 𝘄𝗵𝗶𝗹𝗲 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗻𝗲𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 "𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗖𝗮𝗿𝗲" 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴.

If you're interested in the latter, I invite you to reach out.

𝘋𝘰𝘶𝘣𝘭𝘦-𝘖 𝘓𝘪𝘯𝘨𝘰:

There's a lot of noise out there, due to all the "𝘽𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜". That is, all the "𝘧𝘰𝘳𝘨𝘦𝘵𝘵𝘢𝘣𝘭𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘴, 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘮𝘦𝘯𝘵𝘴, 𝘰𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘵𝘩𝘢𝘵 𝘧𝘢𝘪𝘭 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢 𝘥𝘪𝘴𝘵𝘪𝘯𝘤𝘵 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯 𝘰𝘯 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴 (𝘳𝘦𝘴𝘶𝘭𝘵𝘪𝘯𝘨 𝘪𝘯 𝘭𝘪𝘵𝘵𝘭𝘦 𝘵𝘰 𝘯𝘰 𝘪𝘮𝘱𝘢𝘤𝘵)".

Good advertising 𝘴𝘵𝘰𝘱𝘴 you... 𝘳𝘦𝘴𝘰𝘯𝘢𝘵𝘦𝘴 with you... and 𝘭𝘪𝘯𝘨𝘦𝘳𝘴 with you... ultimately leading you to take some sort of action or next step.

Too often advertisers focus on simply "getting their name out there", but nobody cares.

Because 𝗴𝗼𝗼𝗱 advertising is about the 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵, not the advertiser.

If you want a quick, foundational understanding of advertising principles (which will put you ahead of 95% of your competitors), download my FREE eBook, "𝟭𝟯 𝘿𝙮𝙣𝙖𝙢𝙞𝙩𝙚 𝙏𝙞𝙥𝙨 𝙛𝙤𝙧 𝙀𝙭𝙥𝙡𝙤𝙨𝙞𝙫𝙚 𝙎𝙖𝙡𝙚𝙨 𝙂𝙧𝙤𝙬𝙩𝙝" (link is in the comments sections below).