Ficus creative studio

{9/10}⁠⠀
It was all leading me to this place and to this next evolution. I don’t know if anything else could have pushed me so hard. ⁠⠀
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Sure, I had some relationships that were trying along the way, but the biggest one to overcome was the one with myself. That inner voice that said:⁠⠀
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"Who are you to be trying to do this?" ⁠⠀
"They’ll all find you out for the imposter you are sooner or later."⁠⠀
"When I hit this number, goal, client… then I’ll be worthy."⁠⠀
"They know best what I need. Even better than me."⁠⠀
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Most people don’t understand. They probably never will. The entrepreneurial journey is a deeply personal one that varies from entrepreneur to entrepreneur. ⁠⠀
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Even though we’ll be doing the same things — branding + website design — this feels like such a finite end to me. Not because I wanted to end the beauty and success and joy that came along with Ficus...⁠⠀
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but because I want to close the door completely on a chapter of my life that no longer feels like me. I don’t recognize that insecure little girl who doesn’t know what she’s doing or what she’s worth anymore. ⁠⠀
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I know who I am. ⁠⠀
I know what I am doing. ⁠⠀
I know what I’m worth. ⁠⠀
And I also know I don’t need anybody else’s external validation to be joyful about it. ⁠⠀
I don’t need someone to tell me how to do my business because I know what I need best for me. ⁠⠀
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And letting go of Ficus is it.⁠⠀
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{2/10}⁠⠀
Why this change? ⁠⠀
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People still have a lot of questions and are unclear on what exactly we are doing. In one sense, it doesn’t feel like much is changing. But in another, it feels like everything is. ⁠⠀
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The journey of an entrepreneur isn’t an easy one. It’s not all big paychecks and free afternoons to spend with your other entrepreneur friends. ⁠⠀
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Does that happen sometimes? Yes. ⁠⠀
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But more often than not the entrepreneurial journey is one of self-determination and perseverance. Pushing you past the limiting beliefs you have of yourself. Putting something out in the world while your rational mind screams at you: ⁠⠀
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“What the hell do you think you’re doing?!” ⁠⠀
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“Who do you think you are to do this?!”⁠⠀
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