Insightrix

Do you really need to advertise on five social platforms?

Probably not.

In our 2026 Saskatchewan Social Media Landscape report, we found that Facebook alone can reach 83% of Saskatchewan adults. Add YouTube, and your potential reach climbs to 94%—leaving just 6% of the population uncovered by either platform.

Every platform you add after those two is fighting for the same shrinking slice of audience. Before adding a third, fourth, or fifth channel to your media plan, ask yourself: What additional reach am I actually buying?

That's exactly what our Coverage Calculator is designed to answer. Using the same Saskatchewan data, it instantly shows the unique reach of any audience across any combination of social media channels—so you can make smarter, more efficient media decisions.

Get your copy of the report here: https://url.insightrix.com/r0gMGiRj

Questions? We'd love to chat. Reach us at [email protected]

TEAM SPOTLIGHT - ERYN WELCHER 🌟

Hi everyone! I'm Eryn Welcher, Marketing & Growth Lead at Insightrix Research. I joined Insightrix in 2022, and since then I've grown into the role alongside a talented team while supporting the company's marketing and business development efforts. My work focuses on connecting organizations with research that drives real decisions, from managing campaigns and social media to supporting proposals, content, and client outreach. One of my favourite parts of the job is turning complex information into messaging that feels clear, engaging, and approachable.

What I enjoy most about working in market research is the balance between strategy and creativity. Every project, campaign, and conversation is different, which means there's always something new to learn. I especially enjoy collaborating with our team to bring ideas to life and help showcase the impact research can have for organizations and communities across Canada.

Outside of work, I stay busy keeping up with my kids and all of their activities. I also love staying active through spin classes, yoga, and coaching soccer, and I'm proud to serve on my local recreation board and stay involved in my community. I enjoy being part of a team, staying energized, and finding meaningful ways to connect with others.

I'm grateful to be part of the Insightrix team and to work somewhere that takes seriously both the quality of the research and the people behind it!