Luminara Creative

Luminara Creative

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03/29/2023

Have you considered video marketing for your brand? Fear not! We aren’t going to ask you to shake your tail feathers on camera. 🐦

But video marketing is a great way to show off your product or service in a more informative way. To get your video seen by the right birds… er people… you’ll need to know about SEO for video!

Learn more in this great article from Yoast and then go ruffle some SEO feathers: https://yoast.com/how-does-video-seo-work/

Shake that thing, baby!

03/23/2023

Ready for some Marketing Wizardry? *Waves Wand* 🪄 UTM MAXIMUS!

UTM Links are a bunch of extra words added to a URL to give you insight into where the traffic for the URL is coming from. UTM means Urchin Tracking Module but there’s nothing small about it. You can use UTM links to see which platforms are driving the most traffic to your website and where you should focus your marketing energy.

Check out this tutorial on using UTMs in HubSpot or Google Analytics and sprinkle some magic into your marketing: https://tinyurl.com/utm-wizardry

You can also ask us for help — we are very good at spells. ✨

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