Alphabet

All your decisions are 100% logical, right? 😅

Truth is, most of us use logic to justify our emotional decisions. Here’s how you can use that to your advantage when developing your brand strategy.

Read the article: https://www.alphabetcreative.com/understanding-emotional-decision-making-and-its-role-in-brand-strategy/

We asked the Alphabet staff throughout the month of January what their “ins and outs” were for the year—the things they want to see more of, or the things they think need to pack it up and leave.

These are their answers (dun-dun).

What are your ins and outs of marketing for 2025?

Some fonts just *feel* right, y’know? But designers will tell you there’s more to typography than just how it looks. There’s strategy, consideration, and a lot of research required.

We picked the brains of our art directors, Steph and Yang, to uncover the world of typography. Don’t worry, you don’t need a degree in design to make sense of it all!

Check it out in the latest Alphabet blog.

https://www.alphabetcreative.com/leading-the-way-an-exploration-of-typography/