The Brand Marketer

It’s officially hot off the press. Staying true to my brand, I had the first draft of my book cover printed and want to thank Jessica and SINIX Media Group / Ottawa Print Services for helping bring the vision to life.

I’m gearing up for the book release and I’d love your input. I’m assembling a small review group of five avid readers of business books to help shape the final cover.

If this sparks your curiosity and you’d be willing to share what makes a book leap off the shelf for you, please message me.

In return, you’ll receive a complimentary digital or physical copy of “Build A Better Brand Experience”.

Deanna

I’ve spent the last few years deep in brand audits and they continue to be a big part of what I do.

But recently I jumped back into event planning for a client’s customer meetings and I forgot how much I love the energy that comes with that.

Over my career, I’ve built events for groups ranging from 10 to 350+ managing strategy and ex*****on (everything from A to Z). It’s all the tiny details I love working on that make these types of events so engaging. (And the persuit of flawless ex*****on).

I thought adding events management would be a natural extension to what I already do to build better brand experiences, so that’s exactly what I did. ⬇️

https://brandmarketer.ca/customer-facing-event-planning/

If you’d like to explore how to elevate your next customer-facing event, reach out. I’d love to help you create something memorable.

Deanna

Event Planning Your central hub between your team, your vendors, and your attendees ensuring event logistics provide the brand experience you promise.

Do you Google your own brand name? It’s a super quick way to audit how you’re showing up online.

I recently did this for my brand and was surprised to find an AI Overview from Google.

Because these appear at the top of search results, it’s important to see exactly what a potential customer sees when they look you up.

You can learn a lot from a Google search of your own brand name, including what needs improvement.

You can instantly see what content is ranking first. That could be your website, social profiles, reviews, and anything else connected to your brand.

Sometimes an old post, a directory listing, or someone else’s content shows up before your official page.

You can catch misinformation, outdated details, or similar businesses that might confuse your audience. (Case in point - although I was glad to see I was prominent and featured first - see image).

The “People also search for” section is a great place to find keywords and ideas for blog posts and other content that can help you rank higher.

Googling your own brand name allows you control your narrative because you can adjust your website, blog content, and social presence based on what shows up.

When was the last time you analyzed your brand’s digital footprint with a “Google Audit,” and what surprised you?
Share your results!

Deanna

Before diving into a full audit, sometimes you just need a quick pulse check. That’s why I created the True North Score, a free, no‑email‑required, self‑assessment that gives you a snapshot of your brand’s clarity and alignment in under three minutes.

At the end, you’ll receive a clear score with a short, encouraging interpretation of what that score means.

It’s a simple way to get a sense of where you feel your brand stands today without pressure or commitment. Just a bit of food for thought.

You can try the self‑assessment tool here. --> https://brandmarketer.ca/true-north-self-assessment/

Deanna

True North Self-Assessment This quick self-assessment helps you understand how clearly your brand is showing up today. By answering a few simple questions, you’ll get a snapshot of your brand’s alignment, consistency…

Most business owners wake up thinking about clients, deadlines, revenue, operations, and the dozens of decisions that keep the business moving.

The truth is, your brand is quietly shaping every one of those outcomes.

Read the full blog post here:

Evaluating Where Your Brand Stands Today A quick, practical way to evaluate where your brand stands today. Start with a simple pulse check to understand your brand’s clarity, alignment, and impact.