WRPD

Speaking the “Gen Z” language can be confusing — especially if you’re a brand trying to tap into the psyche of a young Gen Z’er (born 1997-2012) 🧠

So, we’ve prepared a quick glossary for you. From channeling that effortless “aura” to spotting a real “bop/banger,” we’ve rounded up nine must-know slang terms in 2025.

Who doesn’t love some high-quality yap?

New website design + development for our good friends over at CGK Industrial ⚙️

It’s easy to get lost in a sea of constant notifications and “buy now” messages, but Porsche’s vintage print ads prove you don’t need bells and whistles to stand out. 🚨

We dug up some of the best, most hilarious Porsche ads from the 70s onward—back when the spotlight was on the 356, the original 911, and other legends rather than the big-selling SUVs of today.

Their secret sauce? Keep it simple. A single page. One breathtaking photo. And a brilliantly witty headline that captures all the feels of driving a true sports car.

Which one of these classics is your favourite? 🚗👇

A big S/O to the ‘Dawg of the Month’ winner in January, 🐶 We appreciate everything you do to go above and beyond for our team + partners. Your creative prowess helps set us an apart — day in and day out. 🎯

Much love our friend 🤞