OBA Creative

"Apple stands nearly alone as a company that truly grasps the power and necessity of great design." - Dieter Rams

This quote is supposed to reflect how Apple meticulously pays attention to the last detail of their designs, yet even they sometimes miss the mark.
"Apple stands nearly alone as a company that truly grasps the power and necessity of great design." - Dieter Rams

This quote is supposed to reflect how Apple meticulously pays attention to the last detail of their designs, yet even they sometimes miss the mark, so don't be hard on yourself for not delivering perfect results every time.

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Follow "Apple stands nearly alone as a company that truly grasps the power and necessity of great design." - Dieter Rams

This quote is supposed to reflect how Apple meticulously pays attention to the last detail of their designs, yet even they sometimes miss the mark, so don't be hard on yourself for not delivering perfect results every time.

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Designers Series ep.02: In this episode, we examine the thoughts of the minimalist icon, Dieter Rams.

His unobtrusive approach and belief in "Less, but better" design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.

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"Trendy is the last stage before tacky." - Karl Lagerfeld

Karl Lagerfeld may be said this in reference to the fashion industry, but this quote applies to branding as well. Every year we see a new passing trend, designers discovering new tools, trying new things, but fundamentals stay the same. Design principles are proven mechanisms that, when followed, deliver timeless designs. That's why Apple sticks with its designs for years – it simply works.




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Designers Series ep.01: We start with the great Italian designer, Massimo Vignelli.

His ethos was, "If you can design one thing, you can design everything," and this was reflected in the broad range of his work.

Vignelli worked firmly within the Modernist tradition and focused on simplicity through the use of basic geometric forms in all his work.




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