Wedge

A fresh evolution for Stone&Skillet

Established in 2013, S&S grew from a farmer’s market favorite into 3,000 retail doors & counting. Its identity hadn’t kept pace with its success.

Wedge was enlisted to carve a distinct & ownable identity, & build shelf presence in a crowded category that would allow Stone&Skillet to grow.

The design approach: Build an identity that builds equity in the name. The solution was found in the skillet. This strong symbol provided the baseline for a whole new ecosystem that finds its signature expression in warmth, rich color, a nod to heritage, & modernity through photography.

Congrats to the full team! 🌟

Stone&Skillet Creative Director: Stefan Kohli
Design Director: Justin Lortie
Design Lead: Sarah Sc*****er
Designer:
Illustration:
Account Manager: Ariane Stapleton

Brand Photography:
Art Dept: Le Studio, Alexa Harrington
Food Stylist:

Brand Video Director:
Executive Producer:
Production Coordinator:
Editor:
Colorist:
Score and Mix: